Mellow yellow shirt4/5/2023 ![]() ![]() Toys R Us Sets Summer Promotional Geoffrey Giraffe Tour.Keep up with these important national treasures here at News and Posts You can call them vintage, retro, legacy, classic and iconic. Since 2006, news and comment on classic American brands. Greyhound sign the store was once a stop in the system. His job in later years was fixing lawn mowers. My dad, in Nantucket reds, with one of the Painter brothers who lived across from the entrance to The Tides Inn. He had an affinity for Lance peanuts poured into Coca-Cola returnable bottles. Road sign and the route to Irvington off of Route 3. Any dad who lets you order the candy and soft drinks wins the prize, eh? I’ll need to tell him that again this Father’s Day.īelow, photos of the place, including vintage photos from a dear friend from Scotland who worked in the store. And appreciative of the time with my father. Mello Yello fans can expect to find the brand in new places like Philadelphia and the Northwest as early as this summer. “We want to thank those fans by making the brand more available and taking it back to its roots with a look that truly captures the original, easy-going smooth of the ’70s.” While Mello Yello has been widely available in the Midwest and Southeast United States, it is now spreading the “Mello” state of mind to more areas of the country. “Mello Yello‟s fans are passionate about its citrus flavor,” said Sabrina Tandon, Mello Yello’s senior manager of smooth. Starting this summer, Mello Yello is rocking that same smooth taste in a remixed version of the original package design. Since the summers of disco, tie dye and 1970s cool, Mello Yello has offered a delicious citrus flavor to chill any hot summer day. It features the “original playful tilt of the green and orange logo, but now with the pair of double “L”s strolling off the edge of the can.” In the logo, bubbles and fruit images float in the background. The new design for Mello Yello is from the New York-based design agency Stag & Hare. Coppage sends me a press release about retro Mello Yello, and the company bringing back old packaging. So now, happy day in 2010, and a nice intern with Coca-Cola doing social media named Lauren J. I didn’t want it in more urbane quarters. But that was OK with me, as Mountain Dew was something I only wanted to drink in the Blue Ridge or Appalachians at camp. Not sure why, because it was, pure and simple, a ripoff of Mountain Dew. Other than Coke, the brand I felt was most interesting was Mello Yello. The best thing that I got to do was to push the Coca-Cola products. Only later (like today!) did I learn that the can was designed by Herb Lubalin. That came from the gourmet wholesaler, I think. So I ordered a second, not by writing the number two but by putting a hatch mark next to the one. I ordered one case my dad said, hey they sold well the last time, why don’t you order two. He was not bothered when I ordered 11 cases. I wish I could remember his name, but he wore white, polyester short sleeved shirts, had a Skil pocket protector, and most certainly did a bit with the Grecian and buzzcut. For instance, I was a big fan of A&W it was not sold through a beverage distributor, and I think it had to come in from a route guy wholesaler. ![]() I did favor some brands more than others, particularly in the soft drinks. Also present? Clark’s Teaberry.īut we are here to talk about soft drinks.Ģ010 updated design from Coca-Cola for Mello Yello. I was most happy that one time, he got us a new rack from Adams/ Warner-Lambert, which made Dentyne, Certs, Trident and Bubble Yum, essentially all the American Chickle brands. Bonner in Kilmarnock they had a rep that came by fairly regularly to stock us up with multiple varieties of Life Savers. ![]() The candy and cigarette wholesaler was T.W. Certainly, it was too late for Wacky Packs, but you can bet I had every cool bubble gum series there was. If it sold and it wasn’t cool, that didn’t matter either. If it was a cool brand, I wanted to try it. And he was tall.īut the coolest thing for me is I got to order the drinks and the candy. A frequent customer was George Washington. It was all very King of the Hill, made hip because it was in the cute little Virginia town of Irvington, and folks like Roger Mudd occasionally dropped in. ![]() It was a cool country store, and he did the right things with it, including bringing in deli sandwiches AND continuing to sell stuff like Chap-et, Hav-a-Hank and Ronson Lighter flints by the giant NCR cash register. When I was 15, in 1979, my father bought a country store in Irvington, Virginia on the Northern Neck. Part of the reason I love brands is because I studied them at the Irvington Country Store. ![]()
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