Pester power4/16/2023 ![]() Thus there is no imperative for anyone to act on this issue. It’s not a message that is going to the food industry it’s not a message that is going to the community, and neither is it going to the other organisations within the community that need to come together to act on this issue. That’s not a message that’s coming out at the moment. It would also send a very strong signal that the government believes that this is a serious issue worthy of intervention on. What we do know is that a ban on marketing on food advertisements to children would enable parents to take a much more proactive approach in controlling what their children eat, helping to ensure important changes in their overall diet. As most people are aware, and as the food industry repeats quite often, obesity has a very complex genesis.Ĭlearly, marketing is not the only issue in this area so banning junk food advertising alone would probably only have a small immediate effect but a larger, long term indirect impact on obesity rates. That’s a little more difficult to tease out. ![]() Are junk food advertising restrictions likely to reduce childhood obesity rates? ![]() Restrictions on junk food advertising would have an immediate and profound effect on this pester power. Of course, adults would like to believe that they don’t concede to their children’s wishes but it’s inevitable. Some studies have tried to separate out the various influences on the purchasing behaviour of adults. Or just observe a supermarket queue and see the struggles that occur between children and their parents. We have very clear evidence about that.īut I don’t really think we need a huge amount of scientific evidence about the influence of pester power on parents – ask any parent and they’ll give you a pretty strong answer. We know that children pester their parents about buying junk food and that being exposed to junk food advertising makes them agitate for these products more often. It’s always very difficult to separate the numerous factors that impact on parents’ purchasing behaviour. ![]() How pervasive is children’s pester power? Then there’s the use of toys and giveaways such as those you receive upon purchase of McDonald’s “Happy Meals”. It continues to be the linchpin of most advertising directed at children. ![]()
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |